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Advanced SEO - We discover a careful balance of Five factors in your website

Google knows about SEO companies and their attempts to manipulate their index results. It is OK to improve your website and to try and rank higher than the competition, Google does not penalise websites that are optimised or who have build appropriate links.

Site Architecture

The physical make up of a website is crucial and often overlooked ....

Look at the toolbar and read the url of your browser. It should read www.benedict.co.uk/Traffic/Site-structure/index.html. This is how you structure a website so that Google can interpret which pages are important and which pages are crucial.

The basic rule of thumb is closer to the tld (.com, .co.uk) the more important a page is. There are other factors that play a part however if your website is all on one level, say www.domain.com/ourpage then you are relying on Google to make up its own mind.

Google's own philosophy is found on http://www.google.com/about/company/philosophy/ not http://www.google.com/philosophy/

An important part of advanced SEO is using your site's structure to optimise the correct pages for Google to crawl and note.

Another way of hammering home this message is through internal and external links within a website. These internal links are as important as back links

Next see Link structure

 

 

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